Your Apple ID
Your Apple ID is the account you use for just about everything you do on Apple TV, including buying content on iTunes Movies or iTunes TV Shows , and downloading apps from the App Store . In addition, it lets you use iCloud, which connects you and all of your Apple devices to share photos and more.
If you already have an Apple ID, enter it when you first set up Apple TV. If you don’t already have an Apple ID, you can create one at appleid.apple.com. You need only one Apple ID to enable iTunes, iCloud, and Game Center services.
For more information, go to appleid.apple.com.
Here are a few of the things you can do with your Apple ID on Apple TV:
iTunes Movies and TV Shows: Purchase or rent movies and buy TV episodes and seasons. You can also access your iTunes purchases made on other devices.
Music: If you’re an Apple Music member, you can access millions of songs on Apple TV. With an iTunes Match subscription, all your music—including music you’ve imported from CDs or purchased somewhere other than the iTunes Store—can also be stored in iCloud and played on demand. See Music at a glance.
Apps: Purchase apps directly on Apple TV and download previous App Store purchases to Apple TV for free, anytime.
Game Center: Play your favorite games with friends who have Apple TV, iOS devices or a Mac (OS X Mountain Lion or later).
Photos: View your iCloud Photo Sharing and Shared Albums. See View photos and videos.
Family Sharing: Share the purchases from the iTunes Store and the App Store of up to six family members on your Apple TV. See Family Sharing.
Note: All features may not be available in all areas.